You track clients in Excel, write invoices in Word and keep appointments in your head. That works until it doesn't. I build custom CRMs that fit how your business actually runs: clients, projects and invoices in one place, with no per-seat subscription fees. And I automate the routines that eat hours of your week. I'm Reza Kandi, a developer based in Essen, Germany, working remotely with clients worldwide in English and German.
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Clients, projects, quotes and invoices in a single system, on your phone and your desktop.
Generated from templates, sent with one click, with sequential numbering and your branding.
The system chases open quotes and overdue invoices automatically, so nothing slips through.
Clients book open slots straight from your website, and the appointment lands in your calendar.
Notifications and client communication run through the channels you already use every day.
Built once, owned by you. All that's left is a few euros a month for hosting.
Salesforce, HubSpot and the rest are built for enterprises. You pay 50 to 100 euros per user per month, get hundreds of features and end up using ten of them. After three years you've spent more on licenses than custom CRM development would have cost, and your team is still fighting menus nobody understands.
A custom CRM works the other way around. We look at how your business actually operates and build exactly that. Clients, projects, quotes and invoices in one place, accessible from your phone and your desktop. No bloat, no monthly per-seat fees, and your data stays with you instead of on someone else's platform.
As a CRM for small business, the math works out fast. You pay once for development, then a few euros a month for hosting. That's it.
Almost anything you do by hand that follows the same steps every time can be automated. The usual suspects: generating quotes from templates, creating and sending invoices when a project wraps up, payment reminders after 14 days, follow-ups on inquiries that went quiet, and appointment booking straight from your website instead of five messages back and forth.
Order matters, though. The most common mistake in business process automation is automating a process that was already a mess. Now you just have a faster mess. So we clean up the workflow first, then automate it. And we don't rebuild everything at once. We start with the process that costs you the most time and expand step by step.
Here's what it looks like in practice. A prospect fills out the form on your website. The CRM creates a contact automatically and sends you a WhatsApp message with the key details. You tap accept, and the prospect gets an email with your booking link. They pick a slot, and it lands straight in your calendar.
After the call, you generate the quote from a template in two clicks. The system sends it and automatically nudges the client after five days if there's no reply. When they accept, the quote becomes a project. Once the work is done, the CRM generates the invoice and chases overdue payments on its own, politely and in your tone of voice.
Your part in all of this: two clicks for the quote and the call itself. Everything else runs in the background, nights and weekends included.
Do the math yourself. Writing a quote: 20 minutes. Creating and sending an invoice: 15 minutes. Checking payments and chasing late ones: 30 minutes a week. Following up on inquiries: another hour. For a small business that adds up to 5 to 10 hours a week. Hours you could bill instead of burning on admin.
Working with me is simple. You message me on WhatsApp and tell me where it hurts. We have a short call, I look at your workflows, and you usually get a concrete quote within 24 hours. A lean CRM starts in the low four figures. Add automations and integrations and it goes up from there. You see a working first version early, and we adjust until it fits.
FAQ
A lean CRM with client management, projects and invoicing starts in the low four figures. Add automations, appointment booking and integrations and you're in the mid four figures. Complex systems with many users and custom logic cost more. After a short call you usually get a concrete quote within 24 hours.
A first usable version is often ready in two to three weeks. From there we expand in small steps, so you're already working with the system while new features get added. A complete build with all automations takes four to eight weeks depending on scope.
You can, and for some businesses that's fine. But you pay per user forever, bend your workflows to fit the software, and still use a fraction of the features. A custom system is a one-time cost and adapts to you, not the other way around.
Yes. Excel sheets, exports from an old CRM or contacts from your inbox can almost always be imported. That's part of the project, so you're not starting from zero.
Ready?
No contact form. No waiting line. Message me on WhatsApp or call.