Campaign setup, from keyword to landing page
Everything starts with keyword research. I look at what your customers actually search for, which terms carry buying intent and which ones just sound expensive. From that I build a clean campaign structure: ad groups that match the search closely and ad copy that picks up exactly what the searcher wants.
Here is what sets me apart from most providers: I do not stop at the Google Ads account. As a developer, I build the landing page too, conversion-optimized, fast-loading, with a clear offer and a contact option that fits your customers. Ad and page come from one person and tell the same story. That is what decides whether clicks turn into leads.
Ongoing management: where the real work happens
Anyone can set up a campaign. The profit is in what happens afterwards. I regularly review the actual search terms that trigger your ads. Anything irrelevant goes onto the negative keyword list and never costs you another cent.
Then there is budget control: money moves toward the campaigns that produce leads and away from the ones that only collect clicks. I test ad variations against each other and keep what performs. You get a short regular report with the numbers that matter: spend, leads, cost per lead.
Conversion tracking down to the WhatsApp click
Without tracking, you are optimizing blind. So before launch, I set up clean conversion tracking: phone calls, form submissions and even the click on your WhatsApp button all get measured as conversions. For service businesses, half the leads often come through WhatsApp, and in most accounts those leads simply do not show up.
With that data, Google can bid toward actual leads instead of raw clicks. And you see in plain numbers what a lead costs you. That is the figure I want to be judged on.
Straight talk on budget and click prices
Click prices vary massively by industry. A click can cost under one euro, or ten euros and more in competitive fields like legal, insurance or locksmith services. So instead of blanket promises, you get a calculation before launch: realistic click price, expected conversion rate, and from that your cost per lead. Then you know whether the math works for your business.
And one more honest note: Google Ads only pays off with a good landing page. If your site does not convince visitors, you are burning budget no matter how good the campaign is. If that is the case with your site, I will tell you before launch, not after three months of spend.
Google Ads agency or freelancer: what actually matters
A classic Google Ads agency manages a hundred accounts at once. Yours gets one hour a week if things go well, and the reports are written by software. A large PPC management retainer with a five-figure minimum only pays off once your ad budget matches it.
I deliberately manage few accounts and work directly in yours: reading search terms, excluding bad clicks, testing ads, adjusting bids. You see every change in your account's own change history, not just in a slide deck. And the account belongs to you, not to me. If we stop, you keep everything: campaigns, data, history.
Then there is the connection that makes the difference: I also build the landing page your clicks arrive on. Ad, search term and page come from one hand and tell the same story. That lifts quality, lowers your click price, and is the part a pure ads agency cannot deliver.